| Type | Part of MDC Partners |
|---|---|
| Industry | Advertising, Marketing |
| Founded | 1965 |
| Headquarters | Coconut Grove, FL, USA |
| Website | http://www.cpbgroup.com/ |
Crispin Porter + Bogusky (also known as CP+B), a member of publicly traded MDC Partners[1], is an advertising agency that currently employs around 1,000 people. It was founded in 1965 by Sam Crispin.[2]. Crispin then became partners with Chuck Porter and Alex Bogusky. As of 2011, Porter is the only member still working for CP+B.
The agency is headquartered in Coconut Grove, Florida with additional offices in Boulder, Colorado, Los Angeles and London.[3][4] CP+B Europe[5] opened its doors in June, 2009 after acquiring Swedish agency Daddy, based in Gothenburg, Sweden. In July, 2010 CP+B Canada opened after acquiring the Toronto based agency Zig.[6]
CP+B experienced rapid growth in the late 1990s and early 2000s, achieving notoriety on the strength of work for Burger King, BMW MINI, and anti-smoking campaign TheTruth.com.[7] The agency’s current client list includes Coke Zero, Microsoft,[8] Microsoft Windows Phone[9], American Express OPEN and Travel, Best Buy, Domino's Pizza, Old Navy, Jell-O, Bolthouse Farms - Baby Carrots, Vail Resorts, Kraft Macaroni & Cheese[10], MetLife[11], Vitaminwater[12], Milka[13], Molson Canadian, SAS, Philips, and Discovery Channel UK.
As an agency, they are known for using viral marketing techniques, including the Burger King Subservient Chicken and Whopper Sacrifice campaigns.[14] In September 2008 the agency created a high profile television spot for Microsoft featuring Jerry Seinfeld and Bill Gates[15] that received negative media attention. The 'I'm a PC' campaign that followed fought back against Apple's Mac vs. PC campaign and contributed to Windows 7 becoming the fastest selling version of Windows to date.[16]
In March 2010, Andrew Keller, Rob Reilly and Jeff Benjamin were promoted to chief creative officers.[17] CP+B’s current leadership includes: Chuck Porter, chairman; Jeff Hicks, vice-chairman; Andrew Keller, CEO; Rob Reilly, worldwide-chief creative officer; Jeff Steinhour, president; Eric Lear, COO; Jeff Benjamin, chief creative officer; David Rolfe, director of integrated production; Steve Erich, Group Account Director; Heather Faunce, Group Account Director; Laura Bowles, chief knowledge officer.[18]
CP+B has been named "Agency of the Year" 13 times in the trade press.[19] On December 15, 2008, CP+B was named Creativity's agency of the year.[20] They were also named Adweek's 2008 U.S. Agency of the year.[21] In December 2009, CP+B was named Advertising Age Agency of the Decade and Boards Magazine's Agency of the Year.
In 2010, CP+B was named Interactive Agency of the year at the Cannes Lions International Advertising Festival, the third time the agency has won the award since 2005.[22]